Age Concern and Help the Aged rebrand as Age UK

Finance | Vibeka Mair | 11 Nov 2009

Age UK is the new name for the merged organisation formed by Age Concern and Help the Aged despite the new charity denying it would use the name in January.

Civil Society broke the news that Age UK was a potential name in January. However, at the time a spokesman for the newly-merged organisation said Age UK would “absolutely, categorically not” be the public-facing name of the new charity, saying it was a purely administrative legal name.

The name Age UK will not be used until spring 2010, when the rebrand will be officially launched. The new charity will have a turnover of more than £150m.

Regional branches will use the names Age Cymru, Age Scotland and Age NI.

Tom Wright (pictured), chief executive of the charity, said the new name reflected what the organisation represented and what it did:

"The research we have carried out over the past eight months has not only helped us choose the right name, but given us the chance to hear how we can best represent and support people in later in life," he said.

"This has been crucial in helping us develop a shared vision for the new charity so we can deliver real improvements to the lives of older people."

The two charities began investigating the practicalities in moving towards a merger during 2005, and the new entity is scheduled to launch on 1 April 2010. It will be the biggest merger since the creation of Cancer Research UK in 2002.

Directory: Age Concern | Help the Aged
Who's Who: Tom Wright

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