PinkStinks founders win Sheila McKechnie award

Finance | Tania Mason | 23 Sep 2009

The founders of PinkStinks, the campaign to challenge the culture of ‘pink’ that pervades every area of girls’ lives, have won the first Women Creating Change Award at the 2009 Sheila McKechnie Campaigner Awards.

Twins Emma and Abi Moore launched PinkStinks last year after objecting to the increasing feminisation of young girls, and the narrow and damaging boundaries within which they grow up. PinkStinks aims to recognise and celebrate positive female role models based on achievement, talent and successes rather than celebrity or wealth.

The award, a new one in the programme, was sponsored by Rosa, the UK fund for women and girls and presented by Liberty director Shami Chakrabarti.

Eleven other awards were also won, by campaigners working on a diverse range of issues, from a Ghanaian journalist campaigning for clean water in Ghana by 2015, to a group of London teenagers promoting ethically-produced clothing.

Who's Who: Tania Mason

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