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CEOs say sector is underperforming in performance

CEOs say sector is underperforming in performance
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CEOs say sector is underperforming in performance

Finance | 18 Jan 2008

Four out of five sector chief executives deem the sector to be dragging its heels in performance measuring and reporting, though two-thirds claim to be making changes to improve, according to recent acevo research.

The report 'Doing Good', and 'Doing Well' is based on answers from 151 third sector chief executives and chairs. It revealed that two-thirds of organisations claim to have made substantial changes in their approach to performance monitoring and management over the last three years and 67 per cent envisage that it will be subject to major change in the future.

Stephen Bubb, chief executive of acevo, said: 'Still sections of our sector see 'professionalism' as a bad thing, working against our values. Yet whether we are service- delivery, campaigning, or volunteer-led, those we serve deserve the best. If we can't be professional, we should not be there. Demonstrating our effectiveness and quality is becoming increasingly important. We must be as commercial as business but driven by our values.'

Eric Appleby, chair of the Performance Hub, said the sector has moved on considerably from a time when activity was justified on the basis of 'worthy do-goodery'. He said: 'We have had to create some concrete measures in a world which... had for too long considered its work too 'sensitive' to yield hard outcome data.'

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