Girlguiding and BBC Children in Need will celebrate Pudsey’s 40th year with the launch of a new fundraising challenge, Act Your Age.
Girlguiding is encouraging its members to take their age and do something good with it to raise funds. For example, Emma, a Brownie leader, and her six-year-old daughter, Sophie from Renfrewshire in Scotland, are combining their ages and walking for 47 minutes for 47 days for their fundraising challenge.
The special Pudsey badge has been designed to represent both charities and their mission and commitment to supporting children and young people in the UK. It is available for anyone to buy who wishes to add their support.
The money raised through the partnership between BBC Children in Need and Girlguiding will be split equally between the two organisations.
Girlguiding funds raised could contribute towards giving girls a platform to speak out on the issues important to them, training peer educators, support the opening of new Girlguiding units or support girls to experience their first overnight camp.
For BBC Children in Need, funds raised will help to support local charities and projects in communities across the UK that are helping children and young people facing a range of disadvantages such as living in poverty, being disabled or ill, or experiencing distress, neglect or trauma.
Simon Antrobus, chief executive of BBC Children in Need, said: “We are delighted to have partnered with Girlguiding and encourage all Rainbows, Brownies, Guides, Rangers and Girlguiding’s volunteers to Act Your Age, and get fundraising.
Whilst these are very uncertain times, we know that through the kindness and generosity of our supporters like Girlguiding, we can collectively help children and young people overcome challenges they might be facing and reach their full potential.”
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