A charity established nearly a century ago that gives technology to people living with sight loss has unveiled a new name and branding.
Today, the British Wireless for the Blind Fund announced that it had renamed itself Visably to convey “the true power of what we do”.
The charity was set up in 1928 by two friends who built a makeshift wireless braille-dial radio for Ernest Towse, a military veteran who lost his vision in the Boer War.
Visably said its new brand was created alongside the community it serves, supporters, volunteers and staff and reflects “who we are on the inside”.
“What our community told us was that our power is our people and our size – the charity they described is small, human, personal, friendly,” it said.
“So we channelled that into a brand that’s all about human connection.”
Its logo takes the letter v and softens it into two figures coming together in a formation that evokes people supporting each other.
Its new colour palette, which “speaks to that friendly feeling with soft, natural and calming tones”, was designed to be highly accessible.
Meanwhile, the charity picked readable fonts and illustrations and images that focus on people and “show the breadth of lives we touch each day”.
“Our vision was for a brand that’s joyfully accessible,” it said.
‘Modest investment’
Chief executive Sophie Jones said: “As we reveal our new brand, we look towards a new future that does our founders proud.
“Richer services. More lives empowered in deeper ways through tech, and the belief to use it.
“And a brand that conveys the magic of what we do and inspires the world to join our movement.”
In response to a question about associated costs from Civil Society, Jones said the charity did not have a final figure, but that trustees had approved a “modest investment” in its rebrand, the first in the charity’s history.
“We’re confident that the level of investment made is befitting an organisation of our size and financial position,” she said.
“Our financial forecasting and strategy shows us recouping the costs and opening new funding streams as a direct result of this work.”
The charity recorded an income of £758,000 and expenditure of £1.45m in 2025.
In its recently filed accounts, the charity said it had brought in new fundraising professionals to help drive its income growth last year.
It also said its new, smaller office in the Midlands would be “considerably more cost effective” office than its former Kent headquarters.
