With established donor pools shrinking and traditional acquisition methods under pressure, growing income is the biggest strategic challenge facing senior fundraisers today. This webinar explores why donor numbers are declining, and asks whether charities are measuring the problem in the right way. It also looks at how the expectations of younger donors are changing, and what that means for the way we engage supporters.
Join our panel of charity speakers as they share their experience of moving from transactional fundraising to longer-term supporter relationships, and of the growing role of peer-to-peer, community-led and digital-first giving. They’ll look ahead to where growth is likely to come from in future, and discuss what senior fundraising teams should, and shouldn’t, be doing to prepare.
