Charities Aid Foundation has today launched #GivingTuesday 2018 in the UK and said that over 2,600 charities have signed up as partners to the event.
Today is the fifth #GivingTuesday since the Charities Aid Foundation helped launch the annual day of giving in the UK in 2014. Since then, charities in the UK have raised hundreds of millions of pounds and, last year, #GivingTuesday broke a world record for the most money raised online for charity in 24-hours globally.
CAF said that this year more than 2,600 UK charities and for-profit companies have signed up to take part on the day; including Barnardo’s, Marie Curie, Cancer Research UK and the RSPCA.
A number of major companies and brands have also signed up; including Thomson Reuters, PwC, Dixons Carphone, Argos and ITV.
The Department for International Development has also signed up and promised to match public donations made on the day to three charities: Village Water; Street Child UK and War Child.
In 2017 #GivingTuesday was the top trending item on UK Twitter throughout the day, and made over 882 million impressions worldwide. The #GivingTuesday is currently the top trend on Twitter in the UK. It also raised over £214m around the world last year.
On the fifth anniversary of the launch of #GivingTuesday in the UK, Ben Russell, director of communications at CAF, said: “This is a milestone for Giving Tuesday in the UK; five years in and the campaign just gets bigger and better every year, helping more and more people to give to the causes they cherish.”
Small Charities Coalition launches first digital fundraising campaign
The Small Charities Coalition have chosen #GivingTuesday to launch its first every digital fundraising campaign, in conjunction with fundraising platform GoFundMe.
The umbrella organisation for small charities in the UK is aiming to raise £10,000 on the day to fund a “mentoring programme matching skilled volunteers with small charities”; set up a “support line and online resources”; provide “free or affordable training and events” and be “a voice to champion small charities at a national level”.
As of the time of publication, the page has raised £2,258.
Angela Style, interim chief executive of the Small Charities Coalition, said: “Lots of people on #GivingTuesday will want to give to small charities. As an umbrella body for small charities in the UK, every donation given to us will help support thousands of small charities.
“We want people to see our GoFundMe page and make this connection – that giving to our small charity means that a huge number of small charities across the UK will benefit.”
John Coventry, head of communications, Europe at GoFundMe, said: “We’re delighted that the Small Charities Coalition will be launching their fundraising page with GoFundMe on #GivingTuesday and thrilled that we can help further the work they do in supporting small charities across the UK.”