Get Media Interview Ready

15 September 2026

Build confidence when speaking with the media about your charity.

Media interviews can be a valuable opportunity to raise awareness of your charity, but they can also feel daunting without the right preparation. This interactive half-day online course is designed to help charity staff develop the confidence and practical skills needed to handle media interviews effectively.

Using real-life examples, practical exercises and interview practice in a supportive environment, participants will learn how to prepare for interviews, communicate key messages clearly, respond confidently to challenging questions and make informed decisions about when and how to engage with the media. By the end of the session, attendees will feel better equipped to represent their organisation with confidence, credibility and impact.

Speakers

  • Gina Hollands

    Gina Hollands is a CIPR chartered PR professional with over 20 years’ industry experience. With a background in senior roles in PR agencies, Gina founded charity specialists Hollands Associates to support organisations through peace time and crises. Her work is driven by creativity and integrity — and a belief that well-told stories can build trust, shift perceptions and drive real change.

Programme

10.00 - 10.05
Welcome and introductions
10.05 - 10.40       
Types of interviews and how they differ
 
We take a look at and discuss real life examples: the good, the bad, and the just plain awkward
10.40 - 11.00
Interview techniques to build your confidence and deliver a better interview
Pace – group breakout pace practice
 
11.00
BREAK
11.15 - 11.45
How to best prepare for an interview
Who should be interviewed?
When to accept/decline a media interview
 
11.45 - 12.15
Considering audience and optics
 
Techniques – group breakout technique practice
 
Reflections on technique practice
12.15
BREAK
12.30 - 12.50
Interviews – be interviewer and interviewee in breakout pair practice
 
Reflections on interview practice
 
12.50
Conclusions & Q&A
13.00
End

Prices

(prices exc VAT)

Charity subscriber - £119
Charity rate - £159
Corporate subscriber - £300
Corporate rate - £400

Please note, subscribers rates apply to those who have a direct subscription through Civil Society Media to any of its three publications; Charity Finance, Governance & Leadership and Fundraising Magazine. 

Find out more about these publications here

For group bookings email [email protected] 

FAQs

When will I receive course materials and Zoom link to access the course?

After booking you will receive the following correspondence:

1 week before the course – an e-mail with your joining information, this includes the course programme and any other relevant materials.

1 day before the course – an e-mail with your final information, this includes the Zoom link, course programme any other relevant materials.

When will I be invoiced for my booking?

Invoices are manually processed so this will be sent to you by our events team shortly after your booking.

Will presentation slides be provided?

Presentations are provided in advance for the majority of our courses but this can vary and is down to the course leader’s discretion.

Will the sessions be recorded?

We do not record our courses as we feel this gives delegates the opportunity to have more open discussions and freely ask questions around the running of their charities.

Will I get a reminder prior to my course?

Yes, you will get e-mails one week and one day before your course with all of the information you need. You won’t receive a calendar invite so do make sure you put the date in your diary.

What if I can no longer attend the course?

Up to and including 14 days prior to the event, a refund (less a 15% administration fee), a substitution of a colleague, or one complimentary transfer to another training date can be issued. Only one complimentary transfer can be issued, no refund will be issued for a cancelled transfer. Once a transfer has been processed, refund for the original booking will not be issued. Refunds or transfers are not available less than 14 days before the event date. Confirmation of cancellations MUST be in writing and sent to [email protected]

For any other queries, please get in touch at [email protected].

Terms & Conditions

Substitution and cancellation policy: On receipt of your booking form, your place is confirmed. Delegate substitutions are allowed. Up to and including 14 days prior to the event, a refund (less a 15% administration fee), or one complimentary transfer to another training date can be issued. Only one complimentary transfer can be issued, no refund will be issued for a cancelled transfer.  Once a transfer has been processed, refund for the original booking will not be issued. Refunds or transfers are not available less than 14 days before the event date. Confirmation of cancellations MUST be in writing and sent or faxed to Civil Society Media at 15 Prescott Place, London, SW4 6BS 020 7819 1200 (fax: 020 7819 1210).