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Almost 2,000 charities and businesses sign up for #givingtuesday

27 Nov 2017 News

The Charities Aid Foundation has said that “almost 2,000” charities, individuals, organisations and businesses have signed up for this year’s #givingtuesday, which takes place tomorrow.

According to a release from CAF, charity partners for #givingtuesday - a day of charitable giving following the Thanksgiving weekend - include Macmillan Cancer Support, Marie Curie, Cancer Research UK and Barnardo’s. Large corporate partners include Mastercard, Sainsburys, BT, Asos and House of Fraser.

Facebook also recently announced that it would be matchfunding all charitable donations made on its new fundraising tool during the day up to £200,000.

The 2,000 charities and businesses signed up to take part in the organisation is the most in the history of the event, which has been running in the UK since 2014. Last year some 1,500 charities and organisations took part.

Donations on #givingtuesday last year were up 500 per cent for LocalGiving, 180 per cent on BT MyDonate and over 100 per cent on Virgin Money Giving compared to the same day the previous year. The hashtag was also the top trend on Twitter in the UK from 8am to 5.30pm.

#givingtuesday last year raised over £38m for good causes around the world, and online donations to the event in UK raised £6,000 a minute.

What is happening on the day?

This year, donations above £5 to the World Food Programme via a MasterCard will be doubled by the organisation, while PayPal will launch its ‘Turkey Dash Christmas campaign’ which aims to encourage donations to 8 UK charities.

Retailers such as Morrisons, House of Fraser and the Co-Op will also be running “in-store promotions” on the day.

The BT Tower in London will also be illuminated with the #givingtuesday logo.

Accessories brand Radley has also teamed up with the Dogs Trust to launch a “dog walking backpack and matching coin purse”. According to CAF, 15 per cent of sales for the backpack will go the charity. 

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