The new chief executive of Children with Cancer UK has said that the charity is “on track” to achieving its new strategic aim of raising £20m a year in income by 2020.
In an interview for November's issue of Fundraising Magazine, Dhivya O’Connor, chief executive of Children with Cancer UK, outlined her strategic plan to grow the charity’s income over the next three years and said she wanted to make the charity “the UK’s largest not-for-profit contributor for children and young people with cancer”.
“We’ve recently published a new three-year strategic business plan, running between 2018 and 2020. Within that, there are two main strategic imperatives that we’re really look at.
"The first is for Children with Cancer UK to become the UK’s largest, not-for-profit contributor for children and young people with cancer. The second is to grow our net charitable activities income to £20m by 2020.
“We’re on track to achieve that. I certainly have some ambitious plans underway to achieve that. I think 2019 will be a very exciting year for us. Everything that we’re doing is to align making our vision, which is that no child dies of cancer, a reality.“
O’Connor, who joined the charity in July 2017, initially as head of philanthropy and partnerships, said Children with Cancer UK raised over £14m last year, and is aiming to raise £16m in this financial year.
It has been a busy year for O’Connor and the charity, which rolled out a new brand and logo in the summer, to celebrate its 30th anniversary. O’Connor also said that she had been busy restructuring areas of the charity, specifically its fundraising team.
“As well as boosting our external expertise, we have also focused on bringing more commercial expertise in to Children with Cancer UK. We have recently appointed a new director of fundraising and communications who has brought his significant experience as sales and marketing director for companies like Carphone Warehouse, Vodafone and Mitie,” she said.
“We are expanding the team as well, looking to hire a couple more members of staff across our fundraising team.”
Subscribers to Fundraising Magazine can read the interview with Dhivya O’Connor in full here. Find out more about becoming a Fundraising Magazine subscriber here.