Runners using JustGiving digital fundraising platforms raised £22.9m for good causes in the 2017 London Marathon, a 3 per cent increase on the total from the 2016 event.
The final figure for money raised during the London Marathon have been published by the digital fundraising platform today, and show that the 13,000 runners using JustGiving raised £22.9m for good causes, with more than £4.5m of that being raised on the weekend of the marathon itself.
JustGiving fundraiser’s individual pages raised an average of £1,919 for the 2017 marathon, a 6 per cent increase on the previous year and over 30 per cent more than the average page value for other marathon events.
This demonstrates, according to JustGiving, that the “London Marathon continues to be a worthwhile investment for charities and good causes”.
At its peak over the weekend of the London Marathon, JustGiving were processing three donations a second with a then record 16,000 people on the site at one time. Over one million people in total visited the JustGiving website during the weekend of the event.
In Fundraising Magazine
A spokesman from Virgin Money Giving, the official sponsor of the London Marathon, said it would not be releasing its own fundraising figures until the autumn. He did say however that VMG’s initial states showed “the average amount raised per fundraising page has gone up year on year” for 2017.
Virgin Money Giving was heavily criticised by fundraisers when its website crashed during the morning of the event. Virgin Money Giving apologised at the time, and promised to boost all donations made on the weekend of the event by 10 per cent.
The spokesman did not confirm whether or not Virgin Money Giving’s technical issues on the day of the marathon had affected the final amount raised for good causes on its platform.