London Marathon runners raised £59.4m for charity in 2016, setting a new record for a single day, annual charity fundraising event for the 10th year in a row.
According to an announcement made by Virgin Money today, the 2016 London Marathon raised £5m more than it did in 2015, and takes the total amount raised by the event since it was first launched in 1981, to over £830m.
Virgin Money Giving, the not-for-profit partner of the London Marathon raised £26m through online donations to charity, including gift aid.
NSPCC, the event’s charity of the year for 2016, raised more than £2m through its team of runners.
Peter Wanless, chief executive of NSPCC, said: “The NSPCC is delighted to have raised £2 million from this year’s Virgin Money London Marathon. The money raised is going towards the project to transform our Childline service.”
Two fundraising pages set up in the memory of army officer David Seath, who collapsed and died while running in the marathon, have now attracted donations exceeding £150,000.
Heads Together, a partnership of mental health charities spearheaded by the Duke and Duchess of Cambridge and Prince Harry, has been announced as the Virgin London Marathon 2017 partner.
The partnership comprises of seven charities. Those are: Mind; Place2Be, Best Beginnings, TheMix, Young Minds, Calm, and Contact.
Heads Together will also be Virgin Money’s corporate charity partner for the next 12 months.