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There are few things more critical to a charity than knowing the people who support it. Without a robust database, fundraisers could be losing donors, missing big givers and miscommunicating with their most loyal supporters.

And so the Charity CRM Survey, published exclusively in Fundraising magazine, based on the survey of dozens of charities – from the very small to the very large – reveals which software and suppliers are working best for charities. An essential read for any charity which relies on people.

Also in March’s edition:

• NCVO’s Civil Society Almanac major trends are unpicked. What kind of future is there for trust fundraising?
• How to set up a mass participation running event
• Cats Protection’s bare bones direct mail appeal, which raised more than three-times the target
• Retailer John Lewis, philanthropist John Stone and the Clare Foundation discuss what they are looking for in charity partners

If you don't subscribe and you'd like to receive the magazine, call us on 020 7819 1200 or click here.