Save the Children UK has promoted Gemma Sherrington to the role of executive director of fundraising and marketing.
Sherrington has been with Save the Children for over a decade and is credited with coming up with the Christmas Jumper Day initiative.
She succeeds Claire Rowney who moved to Macmillan Cancer Support as executive director of fundraising, marketing and communications last month.
Sherrington said: “I’m thrilled to be taking on the executive director of fundraising and marketing role after 11 years at Save the Children.
“There are challenges ahead to maintain the growth we need to have the most impact for children, but I’m fortunate to benefit from firm foundations laid by Claire, as well as an incredible team of staff, volunteers and supporters.
“There are exciting opportunities ahead and I’m looking forward to taking Save the Children’s fundraising and marketing to the next level.
“My focus in the short to medium term will be on better integration of brand and fundraising and transforming how we engage supporters to build long-term relationships with Save the Children.”
15 years in fundraising
Sherrington has over 15 years of fundraising and marketing experience and joined Save the Children in 2007 as new ventures manager within the fundraising team.
She launched Christmas Jumper Day with Save the Children in 2012 and partnered with the last Text Santa from ITV in 2015, along with charities Macmillan Cancer Support and Make-A-Wish UK.
Sherrington also improved the scale of the Save the Children shops set up by retail expert Mary Portas, Mary’s Living and Giving, and created a fundraising innovation department.
Her previous roles were at WaterAid, the NSPCC and Cardinal Hume Centre and she is also studying the Executive MBA at Cranfield University.
Sherrington has been a director in community fundraising, retail, innovation and fundraising campaigns, and has focused on integrated fundraising campaigns.