John Lewis has today launched its Christmas advert and announced that children’s charity Barnardo’s has been chosen as its charity partner.
Its 2017 advert features ‘Moz the Monster’ who is living under the bed of 7-year-old Joe. The two become good friends and play togather every evening, but Joe’s relationship with his imaginary friend starts to take its toll as he can hardly stay awake during the day.
For Christmas Joe receives the perfect gift of a night light which helps him finally get some peace and quiet from Moz, and a good night’s sleep, Although this doesn’t mean Moz is gone for good.
John Lewis has chosen Barnardo’s as its charity partner and will make a donation to the charity from the sale of Moz cuddly toys and mugs. Its website says that 10 per cent of the price of every Moz the Monster mug and soft toy will be donated to Barnardo's.
The advert will first be shown on TV this evening at around 9.30pm on Channel 4 and at approximately the same time it will also be broadcast on all Sky’s own channels.
Barnardo’s tweeted: “We’re delighted to be @johnlewisretail’s charity partner this Christmas! Look out for their ad on TV tonight to see #MozTheMonster All proceeds from Moz merch will help us continue our vital work with young carers.”
Craig Inglis, customer director at John Lewis, said: "This year’s Christmas campaign brings to life the power of children’s imaginations and the joy of great friendships. Moz and Joe’s story is magical and heartwarming and I’m sure it will be loved by all of our customers, young and old.”