Michael Dent

Michael Dent

Michael Dent is head of mass market fundraising at Macmillan Cancer Support. He joined the charity in August 2010 as head of direct marketing and sales and took on his current role in September 2011.

He has also been a trustee of International Development Enterprises since 2009.

Previously he has worked in the marketing teams at WRVS and the Dorset Wildlife Trust.

Is this profile up-to-date? If not, please let us know at whoswho@civilsociety.co.uk

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Best non-charity campaigns: KitKat's 'We Will Find You' campaign

As part of a series by fundraisers on the most impressive non-fundraising campaigns of the year, Michael Dent discusses KitKat's 'We Will Find You' campaign and how raffle fundraisers can learn from it. 

Be not afraid: WRVS' aggressive raffle strategy

WRVS built on its history of strong volunteer support to develop a raffle and broaden its individual giving income. With volunteers on board, Michael Dent tells how fundraisers convinced the rest of the charity to increase its raffle programme which is now its most successful individual giving stream.

Six steps to emergency fundraising success on a shoestring

When floods ravaged southern England in 2007, the WRVS needed to raise funds - quickly. Michael Dent and Madeleine Bernsten take us through how the WRVS set about its record-breaking emergency fundraising appeal and how other organisations can learn from their success.

Case Study - WRVS, Taking donors on a journey

WRVS had no history of fundraising when it entered the highly competitive individual giving arena in late 2005. It decided to focus on excellent supporter care, as Michael Dent explains.

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