Submissions for the 2022 Charity Shop Survey close Friday!

Find out more and download the questionnaire here

Cancer charities are most popular cause with the public, survey finds

30 Jan 2017 News

A survey commissioned by digital donations platform Givey shows that nearly two-thirds of the British public who donate to charity will give a donation to a cancer-related charity this year. 

The survey commissioned by Givey and conducted by Opinium Research, showed that 59 per cent of those surveyed “intend to give money to cancer-related charities in 2017”, making it the most popular charitable cause in the UK. 

The survey also found that people donate on average £44 a year to cancer-related charitable causes, meaning that cancer charities could expect to receive some £1.33bn in national donations in 2017. 

Children’s charities were found to be the second most popular charitable cause in the UK, with 45 per cent of respondents saying they would donate to at least one in 2017. 42 per cent of respondents said they would make a donation to an animal charity. 

While more respondents said they would donate to a children’s charity, the survey predicted that both animal and children’s charities could expect to receive the same total amount of national donations this year – some £1.16bn. This was due to the fact that the average annual donation made to an animal charity was £54, as opposed to £50 for children’s charities. 

The survey was taken from the responses of over 2,000 UK adults and was conducted between 6 and 10 January 2017. 

Foreign aid charities receive highest average annual donations

According to the survey, foreign aid charities receive the highest average annual donations of any charitable cause in the UK, despite the fact that just 26 per cent of survey respondents said they would support such a charitable cause. 

The average annual donation for foreign aid charities was found to be £57 – with respondents 55 years and over saying they’d donate on average £73.

The least supported charitable cause in the UK, according to the survey, was human rights – with just 18 per cent of respondents saying they’d make a donation to such a charity in 2017. 

Diabetes was the next least popular cause, according to the survey, with just 21 per cent of respondents saying they’d make a donation in 2017. 

Millennials “most generous demographic across the board”

The survey also found that the 18-35 year old bracket was the “most generous demographic across the board”, with millennials donating more in greater numbers than any other age group. 

Londoners were also found to be the “most charitable donors in the country, more likely to donate to every cause”, according to the survey.


More on