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Scottish Fundraising Standards Panel rebrands to better reflect its purpose

14 Jan 2022 News

The Scottish Fundraising Standards Panel has changed its name to the Scottish Fundraising Adjudication Panel, as part of work to better reflect the body’s purpose. 

The panel is responsible for overseeing fundraising standards and adjudicating complaints in Scotland. Formed in 2016,  it is funded by the Scottish government and is the Scottish counterpart to the Fundraising Regulator in England and Wales. 

This week the panel has changed its name, logo and website. The organisation said the rebrand was to ensure its visual identity was “clearer and simpler” and better reflected its role as a complaints regulator. Its new logo resembles a gavel to emphasise its role in adjudication.

New website and logos

The panel worked with the creative consultants Lewis to create the rebrand. Digital marketing agency Crunch Carrots was also consulted to redesign the panels website, which now features a member’s area and a streamlined complaints process. In total, the combined cost of the project was £10,167. 

The new member’s area is exclusively for Good Fundraising Guarantee holders. The Good Fundraising Guarantee is a badge for Scottish charities which follow the good practice outlined in the The Code of Fundraising.

The new logo for the guarantee is available in various colours so charities can use it on light or dark backgrounds. Currently, 278 charities have signed up to the Good Fundraising Guarantee. 

Delivering 'strong, independent regulation'

Chair of the panel, Kirsty Connell-Skinner, said: “The panel are excited to introduce our new logo and website. Over the past five years the panel has been proud to work closely with fundraising organisations and stakeholders to deliver strong, independent regulation for the fundraising sector in Scotland.

“With the panel’s core functions - overseeing fundraising standards and adjudicating on fundraising complaints in relation to Scottish registered charities - in mind our rebrand emphasises the panel’s role in adjudicating fundraising complaints, maintaining best practice in fundraising and increasing public confidence in charities.”

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