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Quarter of people to give less to charity this Christmas, poll suggests

29 Nov 2023 News

By Pasko Maksim / Adobe

Due to the cost-of-living crisis, 25% of the public will give less to charity this Christmas, according to a recent poll.

Match funding organisation Big Give polled 2,235 UK adults over three days in November to gather the findings. 

It found that 20% of respondents were not planning to donate to charity at all this Christmas. 

However, 38% of respondents planned to give the same as they usually do despite cost-of-living pressures. 

Some 7% said they would give more to charity this year, while 3% of those who do not usually donate, now plan to.

‘£3bn in donations at risk’

With one in four respondents saying they will give less to charity this year, the Big Give says this represents a potential £3.2bn in lost donations if it is spread across the year.

Last year the public donated £12.7bn to charity according to the Charities Aid Foundation. 

Alex Day, managing director of Big Give, said: “With over £3bn in public donations at risk due to the cost-of-living crisis, we are encouraging people to give what they can, big or small, and Big Give's Christmas Challenge will double that generous donation. 

“Charities play a vital role in the social fabric of the UK, providing vital and life-changing services. They are in desperate need of support, and the generosity of the public alongside our match funders really does make a major difference.

“We appreciate it is a tough time for everyone, and not everyone will be in a position to give. Those who can’t donate can help raise awareness of the campaign so we can double the difference this Christmas.”

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