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Paul Popham Fund, Renal Support Wales, rebrands to better reflect its purpose 

12 May 2022 News

The Paul Popham Fund, Renal Support Wales, has unveiled a rebrand, which includes a new name, logo and website to better reflect what it does.  

The charity, which was set up in 2012 and supports kidney patients and their families across Wales, is now known as Popham Kidney Support. 

The new name and logo were announced last month following a meeting where trustees concluded that the former name did not “clearly explain what the charity offers”. Service users and followers were also involved in the rebranding journey by sharing their opinion on the new name and logo design.

Popham Kidney Support’s new logo features a butterfly, a symbol that represents transformation and mirrors “the sole objective for the charity which is to transform the lives of kidney patients”. 

“The butterfly wings are also made up of two kidney shapes, once again keeping a consistent theme that is relevant to what the organisation offers,” Popham Kidney Support said. 

Recognising the charity’s history

Joanne Popham, CEO of Popham Kidney Support, said: “We are extremely pleased with the result of the rebrand. It was important to the trustees and myself to recognise the history of the charity, and we have done that by keeping Popham in the name and my dad Paul Popham’s handwriting within the logo, keeping his legacy alive.

“We believe the new name and logo clearly signifies what we do, it says, no one is alone in their journey, the charity is here to support them. Though we have seen a rebirth of the charity, our aims remain the same: to ensure our community of people with kidney disease can experience life to the fullest.”

Fundraising goal

The charity hopes to raise £132,000 for the Children’s Kidney Centre, a unit at the University Hospital of Wales in Cardiff. So far, it has raised more than £30,000.

To help reach its fundraising goal, Popham Kidney Support recently announced that it had welcomed two new ambassadors, TV chef Matt Tebbutt, and Welsh TV presenter and meteorologist Sian Lloyd.

Lloyd said: “The new name is an exciting new chapter for the charity, offering a new clear direction into its 10th year.”

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