Morrisons will not require its next charity partner to use all the money raised by the supermarket for a brand new project, and instead intends for 50% to go towards an existing service.
Previously 100% of its fundraising has been restricted to new projects, but for its next partner 50% will be restricted for a new project and 50% will be restricted to existing core services.
Morrisons said it had made the change due to the pressures on many charities' incomes during the pandemic.
The supermarket's partnership with CLIC Sargent, now Young Lives vs Cancer, is coming to end in January 2022. Applications are now open for a future partnership to begin next year.
Now open for applications
Its next partnership will last for three years, from 30 January 2022 to 30 January 2025.
In September a final shortlist of five charities will be invited to present to a panel of Morrisons colleagues from across the business and in November charities will be notified of the outcome.
To be considered charities must be registered as a charity and should be able to demonstrate they deliver services or projects on a national scale, but with strong relevance to local communities.
The cause and brand must resonate with colleagues and customers in all Morrisons locations and they should have experience of delivering dynamic fundraising and communications campaigns, tailored to suit the needs of individual corporate partners.
The supermarket is now in the fifth and final year of its partnership with CLIC Sargent, and has raised £15m since February 2017.
The application window is open until midnight on Sunday 20 June. A partnership application pack is available.
Supermarkets are right at the centre of communities, so charities should consider what opportunities they might be missing and what more they should look for in a partnership, says Sarah Lindsell from tcc Foundation