A new Code of Fundraising Practice has come into effect this month, with civil society Stephanie Peacock praising its “clearer requirements around digital giving”.
The Fundraising Regulator said that the new code represents “the most significant update since the regulator was established” and introduces “clearer, modernised” standards.
Among the new code’s key introductions are new requirements on convenience giving and unstaffed collections, fundraiser safety, and fundraising platforms.
Additionally, the code has been redesigned to make it easier to use and more adaptable to future fundraising methods and innovation across the sector.
Following an initial consultation, the new code was first published in April; during the transition period, charities were able to offer further feedback on the new requirements.
In September, the regulator tweaked three aspects of the code to improve its clarity following responses from the sector.
Last month, the regulator told Civil Society that it would also be tightening the rules for online platforms such as JustGiving offering zero tip options to donors as the new code comes into force.
‘Important step forward for UK fundraising standards’
Peacock said: “The charity sector plays a vital role in communities across the country, and public trust is essential to its success. This updated Code of Fundraising Practice will help ensure that charitable giving remains transparent, safe and accessible for everyone.
“The new protections for fundraisers and clearer requirements around digital giving reflect the changing nature of charitable fundraising, while maintaining the high standards the public rightly expects.
“Our Plan for Change will support a thriving civil society, and strong self-regulation like this helps build the confidence donors need to continue their generous support of causes that matter to them.”
Lord Toby Harris, chair of the Fundraising Regulator, said: “Today marks an important step forward for fundraising standards in the UK. The new code is clearer, easier to use and designed to reflect the realities of modern fundraising.
“We are grateful to the many charities and fundraisers who shaped these changes. Their input has helped us create a code that continues to protect the public, supports innovation, and reinforces trust and confidence in charitable giving.
“We will continue to work closely with the sector to make sure organisations feel confident in applying the code and that fundraising remains legal, open, honest and respectful.”
