Major active travel charity Sustrans has been renamed as the Walk Wheel Cycle Trust to clarify what it does.
Founded in 1977 in Bristol as an organisation called Cyclebag before registering as a charity called Sustrans in 1983, its new brand officially launched today after the charity legally changed its name on Companies House last month.
While Sustrans was short for “sustainable transport”, the charity’s new name is intended to make the charity’s messaging clearer.
The charity, which recorded an income of £146m in the year to March 2024, has also launched a new five-year strategy with the focus of recommitting to its flagship National Cycle Network project and making walking, wheeling and cycling more accessible.
Xavier Brice, chief executive of the charity, said: “Walk Wheel Cycle Trust is still the same charity that’s been changing lives since 1977 but it’s now clearer who we are and the work we deliver.
“Our new name, fresh look and exciting strategy mean we can continue to engage with communities across the UK, care for the National Cycle Network and go further in making walking, wheeling and cycling more accessible for everyone.”
Disability charity rebrands
Meanwhile, a charity that supports disabled people across the south west of England has changed its name from Living Options Devon to Disability Together.
The charity supports people with a wide range of disabilities including physical and sensory impairments, learning difficulties, mental wellbeing, long-term health conditions, and neurodivergent conditions such as autism and ADHD.
Announcing the rebrand, the charity said its previous name was, in some cases, “acting as a barrier, preventing people from finding us or understanding the difference we make”.
Stephanie Lewis, CEO of Disability Together, said: “We are extremely excited to share our new name and look. This rebrand has been created in collaboration with the communities we work alongside and reflects our ambition to help even more people access our services.
“While our name, logo and colours may have changed, our heart remains the same. Accessibility and inclusion will always sit at the centre of what we do.”
