Civil Society Media and Fundraising Magazine have released the How to Guide: Fundraising Strategy, a third, strategy-focused edition of their new “How to Guide” series, which aims to educate and share knowledge between fundraisers.
Like the previous How to Guides on legacies and next steps in fundraising, the new guide on strategy is also free, with the purpose of sharing the learning as widely as possible.
Whether your organisation is a national giant or a smaller charity with limited resources, having a clear strategy when it comes to things such as campaigning, partnerships, digital transformation and branding is essential.
This guide is designed to give you a steer on how to approach specific parts of your overall strategy and offers case studies highlighting innovation and best practice.
For example, WaterAid explains how its Where There’s Water campaign was developed and produced by the communities impacted by the work of the charity, while People vs Profiteers tells how its Nando’s Chicken is Killing our Rivers campaign drove awareness and funds by addressing the pollution caused by mass factory farming in the river Wye.
The features and case studies are followed by group activities and exercises to help you apply what you have learned to your own fundraising strategy.
Keep an eye out for future editions of the How to Guides, which will focus on specific specialisms, offering a deep dive into areas such as trust and foundations, and corporate partnerships.
To access your free edition of How to Guide: Fundraising Strategy, click here.
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