First multi-charity retail store opens in London

26 Jan 2023 News

Designer Wayne Hemingway and chief executive of TRAID Maria Chenoweth, creators of Charity Super.Mkt

The UK’s first multi-charity shop will open tomorrow as a month-long pop-up store in Brent Cross Shopping Centre, London. 

Charity Super.Mkt will sell clothes from 10 charities that have joined forces to offer the pre-loved fashion.

Age UK, All Aboard, Barnardo’s, Cancer Research, Emmaus, Havens Hospice, Spitalfields Crypt Trust, Marie Curie, TRAID and Shelter will all sell clothes in the store.

The concept was created by co-founder of footwear brand Red or Dead, Wayne Hemingway, and chief executive of the sustainable fashion charity TRAID, Maria Chenoweth. 

Customers will be encouraged to donate and pre-loved clothes to the pop-up store as well as buying items. 

Hemingway said: “Charity shops are no longer a signal of decline in our town centres; they represent a powerful and positive movement towards the circular economy and a future that is being wholeheartedly embraced by consumers and contributes hundreds of millions of pounds to our economy, and good causes.” 

TRAID: ‘Iconic innovative concept’

Chenoweth said: “Having been in charity retail for over 30 years, being part of the first ever charity retail collaboration in an old fast-fashion Topshop store is iconic. Charity Super.Mkt hits circular economy and sustainability aspirations, whilst also hitting the cost-of-living crisis.
“Our consumers are increasingly interested in finding sustainable brands and opportunities to mix new outfits with pre-loved fashion, so we’re excited to be bringing this innovative concept to Brent Cross.” 

Homelessness charity Emmaus is also part of the pop-up shop, and its chief executive Charlotte Talbott said it is a “perfect fit” for the charity. 

“As soon as we heard about the Charity Super.Mkt concept we knew that it was a perfect fit for Emmaus and a great opportunity to showcase sustainable fashion,” Talbott said.
She added that the charity hopes to see the concept appear within other towns and cities across the UK in the near future. 

Charity Super.Mkt will open from 10am on Friday 27 January until 8pm on Saturday 25 February. 

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