A private parking operator that manages the car parks at several UK hospitals has partnered with Sheffield Hospitals Charity, offering to donate when customers book online.
Q-Park will offer a 10 per cent discount to drivers if they book parking online when they use the code SHC10, and has said that for every booking made with the code it will donate 10 per cent of the revenue to the charity.
A spokesperson for Q-Park told Civil Society News: “Sheffield Hospitals Charity made us aware that they were doing a push to get more funding to create the UK’s first Dementia Friendly Hospital.
“We felt working with a partner in a city we have a large operation in was the perfect fit for both us and them.”
The firm operates six car parks in Sheffield. Although these do not relate to any of the city's hospitals, the company runs car parks in eight other UK cities, some of which are at hospitals.
For example, it operates the car park at Royal Liverpool Hospital where customers are charged between £3.80 for up to two hours and £10 for 24 hours.
According to the annual report for Q-Park Limited, filed with Companies House, the company made £11.4m in the year to December 2017, partly as a result of a reorganisation of the group structure, but underlying trading was positive, with sales up 4.7 per cent.
Its spokesperson said it would be difficult to predict how much the partnership will raise, but said Q-Park was one of the most well-known car park operators in Sheffield with sites in key locations and in the UK’s largest cities.
The firm's other corporate social responsibility activities include discounted parking to charity workers, emergency services and armed forces.
It is also partnered with Disabled Motoring UK, offering DMUK members a discount with a donation back to the charity.