Comic Relief has appointed Fatima Ribeiro as its new executive director of fundraising and creative.
Ribeiro worked at Islamic Relief for five years until the end of 2019, where she held various roles including head of project management office. Last year, she was responsible for developing the charity’s Ramadan fundraising campaign, “Can you be 5:32?”.
Before Islamic Relief, she held roles at Fitzrovia Youth in Action and The Global Charity Trust.
She takes over from Shabby Amini, who was interim director of fundraising and creative of Comic Relief for a year, and delivered this year’s Sport Relief and The Big Night In events.
'Incredibly excited to be joining'
Ribeiro said: “Comic Relief is one of the most recognisable charities in the country and it holds a special place in many people’s hearts. I am incredibly excited to be joining the organisation during this exciting time and I can’t wait to get started on the Red Nose Day campaign and to help this amazing brand reach new heights.”
Ruth Davison, chief executive of Comic Relief, said: “Fatima will be an absolute asset to our top team and brings with her an enormous array of fundraising expertise and creative talent. She has worked across grassroots charities, international funders and faith-based organisations, and her immense skills base and vision will play an integral role in our campaigns moving forward. I am very happy to warmly welcome Fatima to Comic Relief.”
Comic Relief recently went through a restructure in order to save on costs and make up for the impact of the Covid-19 crisis. This was completed at the end of the summer, with 44 roles gone at the charity – less than the 60 that were originally put at risk of redundancy.