Alzheimer’s Society has scored another corporate partnership boon as Lloyds Banking Group selected it as its charity partner, in a relationship aiming to be worth £2m.
The new two-year partnership was launched at the weekend and follows a company-wide vote on the banking group’s new charity partner.
Lloyds' previous charity partner was Save the Children, which launched in 2011 as a one-year partnership with a £1m target, but was extended after the target was reached early on. Lloyds' responsible business director Graham Lindsay said that the charity’s cause was particularly salient.
“With 44 per cent of people in the UK connected to someone living with dementia, we know that many of our colleagues and customers will be affected by the condition at some point in their lives,” he said.
The partnership was launched on Saturday by television presenter Angela Rippon (pictured), who co-chairs the government’s Dementia Friendly Communities Champion Group – of which Lloyds Banking Group is already a member.
The partnership will fund Alzheimer’s ‘Live Well’ initiative, a support programme offering advice for the carers and sufferers of dementia. Society director of fundraising Liz Monks said that the launch release of some ‘top tips’ for people living with dementia, and their families, on future-proofing their financial management was very important.
Alzheimer’s Society has experienced significant growth over the past few years, with fundraising income up £9m from 2011 to reach £41.1 in 2012. The charity lists an impressive collection of corporate partners on its website, from Adecco to the Zurich Community Trust. It was also the 2011 partner for supermarket giant Tesco.
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