3 in 10 Brits have never donated to charity says YouGov

17 Jun 2019 News

Nearly three in 10 British people (29 per cent) have never donated money to charity, according to new YouGov research. 

The most popular reason for not donating according to YouGov’s What motivates charitable giving report was a distrust of charity management.

Some 32 per cent said too much money goes toward administration of charities rather than on their causes.

29 per cent said they had never donated because they could not afford to, while 28 per cent said they prefer to donate in other ways – through volunteering or donating goods to charity shops.

7 per cent said they believed the state should do the work of charities through taxation and again 7 per cent of respondents explained that they do not believe in giving to charity.

Fewer barriers to giving with ‘more reassurance and education’

One fifth of those who said they do not donate to charity said they are likely to donate in the future, according to the research.

Briony Gunston, director of not for profit research at YouGov said: “The research shows that there is a significant portion of Brits who have never donated to charity. 

“However, what is encouraging is that the most commonly cited reason for not donating, worrying that administrative costs consume too large a portion of funds, could be less of a barrier with more reassurance and education from charities.”

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