British Heart Foundation is the most popular charity with the British public, according to an ambitious new poll by YouGov.
YouGov Ratings, which collected responses from the British public between May and October, aims to “measure the popularity and fame of anything and everything, based on millions of responses from the British public”.
British Heart Foundation topped the charities list ahead of St. John Ambulance, with both organisations getting 87 per cent positive opinion from the British public.
St. John Ambulance topped the polls amongst women, generation X and baby boomers.
These charities ranked much higher than any UK politicians, with Boris Johnson leading that category on 32 per cent.
They also outranked Prince Harry, the most popular royal, who scored 77 per cent, and even tied with top-ranking TV personality David Attenborough, who also scored 87 per cent.
Top ten ranked charities
- British Heart Foundation - 87 per cent
- St. John Ambulance - 87 per cent
- Macmillan Cancer Support - 86 per cent
- Cancer Research UK - 86 per cent
- Great Ormond Street Hospital - 85 per cent
- Marie Cure - 83 per cent
- Keep Britain Tidy - 82 per cent
- Alzheimer’s Research UK - 81 per cent
- Guide Dogs - 81 per cent
- RNLI Lifeboats - 80 per cent
Oxfam ranked in 53rd place, with a popularity rating of 50 per cent, despite being the second most well-known charity.
British Red Cross was the most "famous" charity, and ranked in 12th position in terms of popular opinion.