After a year of navel gazing, we asked members of the charity community to look beyond the sector and choose their favourite commercial or non-fundraising campaigns of last year. By way of introduction, Stephen Cotterill takes a look at John Lewis’s Man on the Moon.

The commercial sector has the financial and creative resources and the market reach that most charities can only dream about, but that doesn’t mean charities can’t mimic their campaigns or in some cases even piggyback on their success.