Step-change or small change, there has never before been such a period of investment in fundraising innovation. Helen Goulden explains why investing in innovation around the giving of time, skills and resources will reap returns in the future.

Now more than ever, charities and volunteer groups are working with scarcer resources, and many are finding it increasingly hard to attract support and funding. Despite being a relatively generous country, rising demand for services, austerity and increasingly complex social and environmental challenges mean that we need more people to give in increasingly impactful ways.