How well do you know your donors?

08 Feb 2013 In-depth

Think you know donor motivations? The latest fast.MAP Annual Marketing GAP Tracker finds a chasm between what marketers think motivates donors and what donors think has influenced them.

Think you know donor motivations? The latest fast.MAP Annual Marketing GAP Tracker finds a chasm between what marketers think motivates donors and what donors think has influenced them.

About this survey

This survey is the result of two online questionnaires, broadcast during July/August 2012. One was completed by more than 1,000 consumers on the fast.MAP panel which mirrors the UK demographic profile, the other by a panel of 355 marketers and fundraisers.

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