Direct response television fundraising can be both expensive and transformative. Maria Phillips offers 15 top tips on how to decide if your charity is suited to DRTV, the key things to consider in developing your ad and what to do if it doesn't work.
This article is exclusive to Fundraising readers. Please subscribe for access to in-depth fundraising content or take out a Chief Executive Package for access to the whole site.
I'm already a subscriber, Sign in
Perfected for charity leaders, the Chief Executive Package ensures that you and your leadership team have everything you need to gain a 360-degree view of the charity sector. Subscribe today to receive regular copies of Charity Finance, Governance & Leadership and Fundraising Magazine, and full access to all the articles on civilsociety.co.uk.
Published 10 times a year, Charity Finance is packed with practical articles and analysis of the latest financial trends, as well as in-depth briefings on technical and legal changes, and benchmarking surveys to help busy finance teams get value for money. With a 25-year history, Charity Finance is the leading finance publication for the sector. Scroll down to find sample copies, benefits and choose the plan that best suits you and your organisation.
Fundraising Magazine is a practical and inspiring magazine that provides fundraising professionals with the tools to unlock new revenue streams, yield better results from campaigns and boost donor income. Subscribe today to receive 10 issues per year and access to premium fundraising content on civilsociety.co.uk. Scroll down to find sample copies, benefits and choose the plan that best suits you and your organisation.
Governance & Leadership covers all the major issues relevant to the roles of charity trustees and executive leaders, presenting topics from both perspectives. Subscribe today to receive six issues a year, discounts on training courses, and access to premium governance content on civilsociety.co.uk. Charity subscriptions include five copies of each issue to distribute to your board.
