The PayPal Charitable Fund has teamed up with Channel 4 and eight UK charities, including Save the Children, the RNLI and the Royal British Legion for a new Christmas-themed fundraising campaign.
PayPal announced the launch of its Turkey Dash fundraising campaign on Tuesday, as part of #givingtuesday and named the eight charities that were to be taking part. The charities are the Blue Cross, CLIC Sargent, LGBT Foundation, Mental Health Foundation, the Royal British Legion, RNLI, Save the Children and Sue Ryder.
As part of the campaign, PayPal have commissioned Aardman Animations, the studio behind Wallace & Gromit and Chicken Run, to create eight “CGI turkeys – one representing each charity”. Television personality Scarlett Moffatt has also taken part in the campaign and been created into an Aardman character.
The Turkey Dash campaign will come to a head on 15 December, when the eight animated charity turkeys will race against one another live on Channel 4. The race will be commented by presenter Steve Jones and broadcast Friday Night Feast.
All donations made to the eight charities taking part will go towards “training” their representative birds to run faster come the night of the race. Each charity turkey also has its own unique page on the PayPal website where supporters can track its training progress and read its story.
Donations will be processed by PayPal Giving Fund UK “ensuring charities receive every single penny, including Gift Aid”.
Alison Sagar, chief marketing officer and head of consumer at PayPal UK, said: “With Turkey Dash, we wanted to show the power of online payments to do good. Last Christmas, more than a million people in the UK made a donation to their favourite cause with PayPal. This year, we want to encourage even more donations
“We’re always looking for new and innovative ways to inspire our customers, and show them all the ways they can use PayPal. We think we’ve got something really special this year thanks to the combined efforts of eight incredible charities, Aardman, and Channel 4.”
Darren Dubicki, Aardman director, said: “Who doesn’t love the idea of animated turkeys? With Turkey Dash, we’re playing to the great British sense of humour we all share, while encouraging people to dig deep for a good cause. We’ll be working on the animation right up until race day, which will be a little nerve wracking.”