Well reader, it’s been quite a week. Kim Kardashian has basically become the President’s top adviser, and Paul Dacre announced he was standing down as editor of the Daily Mail. Diary has polished off the CV and is waiting anxiously by the phone for a call from Lord R.  

But alas, it’s a slightly truncated edition of this column. You may have noticed that Diary’s employer had something of a party last night celebrating some of the best charities, which required us to toast the winners a few (ok many) times into the early hours of the morning. 

But Diary has powered through and summoned the energy to bring you important news, regarding former charities minister Rob Wilson and, er, polar bears.

Rob Wilson is a fan of Love Island 

It’s exactly a year since the people of Reading decided, on the day of the last Charity Awards, that Rob Wilson was no longer the man for them. 

The man himself later suggested that he'd come undone because Reading has a high student population, but the Tories don't really have much to offer young people. Diary can’t help but feel some of the young folk in Reading may have felt differently had they realised that Wilson is in fact a fan of Love Island.

Yes, that Love Island – the one where young, tanned and impossibly beautiful people hang around with each other for a few weeks in the sun, while the rest of the nation watches them do, well not very much at all to be honest, but it’s gripping telly. 

Diary could not be more pleased to discover that Wilson is also a fan - finally something Diary can like about Rob. 

Fake news or charity PR stunt? 

Diary would like to bring into your life a tiny, flotsam-like twig of information. Perhaps you have wondered why polar bears are called polar bears, when they don't actually live at the North Pole, or the South Pole, come to that. Why aren't they called arctic bears?

The answer - and this is quite interesting - is that the arctic is named after the bear. Arctos means bear in Greek. So if it was called the arctic bear that would literally mean "beary bear" which I think we can all agree is a bit silly.

Anyway, you may be wondering why Diary is discussing this. The answer is that it's to do with fake news.

There's so much of this stuff floating around the internet it feels like one long April Fools’ day – so an advert showing a St George’s cross on a polar bear should have raised some eyebrows… 

Here’s what happened. Irish bookmaker, Paddy Power, leaked footage of a Russian polar bear being emblazoned with an England football flag, taking out a massive advert in the Metro to share the news. Predictably, this sparked a certain level of outrage among the general public. 

But before we all get our knickers in a twist, Paddy Power then revealed, again via the Metro, that it was just a stunt as part of a partnership with Polar Bears International to draw attention to the plight of the polar bear – which I think we can agree that they achieved. 

The best part of the whole story is the second Metro advert is puntastic. Here it is in its full glory. 

“Please fur-give us. Our footage of a spray-painted polar bear wasn’t real. But the animal’s plight very much is. Our footage caused social media to meltdown almost as quickly as the polar bear’s home in the Russian Arctic. And while the bear’s habitat is reduced massively in size each year, with scientists crying out for information and access to the region, Putin turns a blind eye because of big business and oil.

“We can’t bear it any more so Paddy Power has teamed up with Polar Bears International to fund their first Russian polar bear research programme. Yes, We’re putting our big furry pals front and centre, because while the England team can build for the future, the polar bear is skating on thin ice.”