The Teenage Cancer Trust has been named as the official charity partner for the 2018 Virgin Money London Marathon.
The partnership between the Teenage Cancer Trust and London Marathon was announced today, with the charity aiming to raise £1.5m for young people with cancer across the UK from the 2018 event.
According to the announcement, the partnership is ‘Be a Legend’ themed and will seek to “mobilise a team of legendary supporters to run or volunteer for Teenage Cancer Trust in the 2018 Virgin Money London Marathon”.
As part of the partnership launch, the charity have also released a film starring comedian Russell brand which “satirises the way we think about charity in the social media age”.
Teenage Cancer Trust ‘delighted’ to be named London Marathon charity partner
Kate Collins, director of fundraising and marketing at Teenage Cancer Trust, said: “We’re delighted to be launching our important partnership with Virgin Money London Marathon 2018 with a film that has a cheeky tone but a serious message. Huge thanks to Chris, a young man who is currently going through treatment for cancer, and our long-term supporter Russell Brand for teaming up to make the film.
“We need hundreds of people to ‘Be a Legend’ and run or volunteer for Teenage Cancer Trust in the Virgin Money London Marathon 2018, so we can make sure that no young person faces cancer alone.
“Every penny raised will make our vital work possible – and we can’t wait to see legends from across the UK gather in support of young people with cancer in the 2018 Virgin Money London Marathon.”
In Fundraising Magazine
Hugh Brasher, event director for Virgin Money London Marathon, said: “Teenage Cancer Trust is an amazing charity and we’re very excited to partner with them for the 2018 Virgin Money London Marathon.
“Their team of legends will bring the party to marathon day and help raise much needed funds so that more young people with cancer can access their expert support.”
The charity partner for the 2017 London Marathon was the mental health charity Heads Together. It has yet to respond to Civil Society News’ request for a fundraising figure from this year’s marathon.
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