The best Valentine’s Day charity campaigns

14 Feb 2022 Voices

We take a look at a selection of seasonal campaigns charities are running for Valentine's Day

Luke, a five-year-old Mongrel from Battersea Kent

Battersea – Lonely Hearts Pup

Battersea Dogs and Cats Home are calling for a home for Luke, a Mongrel who’s spending Valentine’s Day in the care of the charity. 

Luke has been at Battersea for 200 days, which is over five times the average Battersea dog (35 days). 

The charity’s employees dressed Luke up in a handsome Free Kisses bandana in an effort to help him find The One, but nobody enquired about giving him a loving home.

Michelle Bevan, centre manager at Battersea Brands Hatch said: “Valentine’s Day is a time to show your appreciation for those you care about, so it’s heartbreaking knowing that Luke will be spending the day without anybody to love after nobody came to meet him for a date. Thankfully, Battersea staff were on hand to show Luke plenty of love and affection instead. 
“Despite being a large dog, Luke is really just a big softie and enjoys nothing more than to cuddle up by a radiator with his favourite people and a cuddly toy. We’re really hoping that someone will love him for the big lapdog that he truly is and give him the chance to be loved as he deserves.” 

Luke resides at Battersea’s Kent branch. If you think you could give him the home he deserves, contact Battersea Brands Hatch on [email protected] or by calling 01474 874994.

The British Heart Foundation – Heart of Steel

The British Heart Foundation (BHF) has raised £1.4m with its Valentine’s Day fundraiser, Heart of Steel. BHF is allowing the public to purchase a name engraving on the Heart of Steel, a sculpture located in Sheffield’s Meadowhall shopping centre.

Engravings cost £20 per name, with all the proceeds going to BHF. The sculpture can hold up to 150,000 names. Some 70,000 have been engraved upon it so far.

Victoria Truman, product manager of Heart of Steel, said: “The Heart of Steel has taken pride of place in Sheffield's Meadowhall and been a momentous success for the British Heart Foundation since its launch in 2015. 
“Showing a little love this Valentine’s Day with an engravement on the Heart of Steel can not only make yours or someone else's day, but it will also help to fund research into heart and circulatory diseases.” 

Feedo Needo and Micro Rainbow – Love is Love

Birmingham-based homelessness charity Feedo Needo has partnered with LGBTQ+ non-profit Micro Rainbow this Valentine’s Day. 

Last Friday, Feedo Needo and Micro Rainbow handed out food parcels to people sleeping rough in Birmingham from Arabica Café whilst spreading the message that 'love is love'.

During the event, the charity volunteers dressed in Valentine’s themed outfits. Service users received a goodie bag with a rose along with their usual food parcel.

Sebastian Rocca, founder and CEO at Micro Rainbow said: “Our beneficiaries, LGBTQI refugees, have fled persecution because of who they are and love. They have left everyone behind, their families, friends, and partners. When they come to the UK, they can be extremely isolated.

“Organisations like Feedo Needo offer our beneficiaries the opportunity not only to volunteer and learn new skills while they go through the painstaking process of claiming asylum, but also to be part of a community that loves and welcomes them. We are grateful to Feedo Needo for championing love over hate.”


Shooting Star Children’s Hospices – All You Need is Love

Shooting Star Children’s Hospice celebrated the holiday with an event where the children in its care made Valentine's Day themed arts and crafts. 

The Countess of Wessex, the charity’s patron, visited the Hampton-based hospice to take part. She contributed to the hospice’s Wall of Love, which features crafts made by the children and their families.

Not only that, the children treated the countess to a Makaton version of All You Need is Love by The Beatles. 

Saving Wildcats and Highland Wildlife Park – Saving Wildcats Partnership Project

For its first breeding season Saving Wildcats conservation hopes 16 wildcats will find love this Valentine’s Day.

The partnership project is working to restore Scotland’s endangered wildcat population by breeding and releasing them into the wild. Kittens from this season will be among the first to be released in 2023. 

The Saving Wildcats project is led by the Royal Zoological Society of Scotland in collaboration with NatureScot, Forestry and Land Scotland, The Cairngorms National Park Authority, Norden’s Ark and Consejería de Medio Ambiente y Ordenación del Territorio de la Junta de Andalucía.

David Barclay, Saving Wildcats conservation manager, said “It is fantastic to be getting ready for our first breeding season in the centre, just in time for Valentine’s Day. Several cats are now paired and settled and we’re already seeing really encouraging mating behaviours. Our expert keepers have done an amazing job at preparing our enclosures and introducing the cats, giving them the best chance at breeding success. 

“The Saving Wildcats partnership project is the last hope for this species in Scotland.”  



For more news, interviews, opinion and analysis about charities and the voluntary sector, sign up to receive the Civil Society News daily bulletin here.


More on