This week we highlight Macmillan Cancer Support's latest selfie fundraising effort, Stewardship's mass participation challenge for Lent and how Cancer Hair Care beat the burglars with a social campaign.

Macmillan Cancer Care and #Dressedbykids

To celebrate the launch of London Fashion Week, Macmillan is encouraging people to let their children pick their outfits for a day, share the result, donate £5 to the charity, and nominate other parents to do the same.

The challenge is the brainchild of chemotherapy nurse Rebecca Embleton, who is also fundraising to take part in the Great North Run for the charity later this year, and is being promoted by the charity’s Facebook and Twitter pages.

Why we love it: it’s great to see the charity’s social media supporting the efforts of volunteers and just goes to show that it’s never too early to involve children in fundraising efforts.

 

Stewardship and #40acts

Christian charity Stewardship is urging people to do one generous thing each day during Lent. This year almost 70,000 people have signed up to take part with a number of bloggers charting their experiences using Facebook, Instagram, Twitter, Pinterest and YouTube.

Debbie Wright, head of content at Stewardship, said: “40acts began as a simple idea that asked, ‘What if Lent could be about more than simply giving up chocolate? What if it was a preparation for a lifetime of big-heartedness?’”

This year Stewardship is providing resources for students and individuals who sign up will receive a daily email with hints and tips.

Why we love it: the variety of social outlets that Stewardship has covered this year is nothing short of impressive and as far a mass participation challenges go it’s pretty difficult to argue with the being generous.

Cancer Hair Care and ‘beat the burglers’

After Cancer Hair Care was targeted by thieves earlier this week, stealing funds and equipment worth £5,000, the charity launched a ‘beat the burglers’ campaign on Facebook to raise money so that it can continue to support people suffering hair loss as a result of cancer treatment.

Within 48 hours the charity had raised £4,000 and a radio listener heard reports of the fundraising and offered to top up the difference.

Why we love it: by reacting quickly and loudly the charity has not only raised money to replace the lost stock and repair damage it has also secured lots of positive media coverage to raise awareness of its work.