Dog charities will work together next month in a bid to raise £1m, to off-set the financial impact of the coronavirus crisis.
Charities have been invited to take part in the first ever Wagathon event, through which dogs and their owners all over the country will take part in fundraising walks.
The fundraising platform organising Wagathon, Give as you Live, said that it would provide dog charities with a chance to raise money after the “difficult period” resulting from Covid-19.
Wagathon will take place across the August Bank Holiday weekend, starting the day after National Dog Day.
Annabelle Risdon, the director and head of partnerships at Give as you Live, said: “The pandemic has impacted hundreds of dog-related charities, resulting in thousands of lost donations to help support vital canine welfare.
“Our Wagathon initiative provides an opportunity for these charities to boost their donation drives this summer.
“The mission is to ensure all dog charities are supported in their quest to increase donations after such a difficult period.”
Charities already registered to take part in Wagathon include Dogs for Good, Hope Rescue, Hypo Hounds, and Hounds for Heroes.
The Dogs Trust, the largest dog charity in the country, has said that it expected to lose between 15-30% of donations and legacy income in 2020, and a further 10-20% this year.
Its most recent annual accounts show that £7m was wiped off the value of its investments by the middle of last year, after the market volatility caused by the pandemic.