Virgin Money extends London Marathon sponsorship for one year 

25 Jan 2019 News

Picture courtesy of London Marathon/Virgin Money

Virgin Money has extended its sponsorship of the London Marathon for one year, taking it up to 2021. 

This means that applications to be the “charity of the year” for 2021 have now opened. 

Virgin became the main sponsor in 2010 and has already extended its sponsorship once. In 2015 it announced it would support the event for five years.  

The Virgin Money London Marathon is the UK’s biggest fundraising event, raising a record £63.7m for charities in 2018. 

This year the charity of the year is Dementia Revolution, a campaign specially created for the 2019 Marathon by Alzheimer’s Society and Alzheimer’s Research UK to support the UK Dementia Research Institute.

Next year’s partner will be Mencap. 

David Duffy, chief executive of CYBG Plc, the owner of Virgin Money, said: “Each year Virgin Money partners with a ‘Charity of the Year’, and we are now ready to receive applications for the year leading to the 2021 Marathon. We hope to hear from charities working on ambitious projects or initiatives that will make a sustainable difference in the areas where help is needed most.”

Hugh Brasher, event director of the Virgin Money London Marathon, said: “Our partnership with Virgin Money has helped London to become the world’s greatest marathon and the race that everyone wants to run, with a world record 414,168 people applying through the ballot for the 2019 event.” 

To apply to become the 2021 charity of the year, visit Virgin Money Giving's website.

Civil Society Media's one-day fundraising conference, Fundraising Live, takes place on 7 February. View the programme and book your place here. 



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