Unicef UK’s income has fallen by 0.8 per cent to £99.4m, with fewer people signing up to make a regular donation, according to its annual report and accounts for the year to December 2018.
Its accounts were filed with Companies House last week and show that the amount generated by individual givers, its largest source of income, fell from £44.3m in 2017 to £41.9m in 2018.
Regular givers account for the largest part of this tranche of income, £35m, a slight increase on last year.
However the number of new regular givers has fallen from the 125,000 signed up in 2017 to 90,000 in 2018. In 2016, it recruited 112,000 new regular givers.
A number of charities reduced activity to recruit regular givers in 2018 as they prepared for the introduction of new data protection regulations.
In 2018 Unicef also raised £13.7m from its corporate partners, roughly level with the previous year. The rest of its income comes from legacies, trusts and foundations, statutory funding, trading activity and investments.
Meanwhile, the amount that Unicef received from the Department for International Development more than halved, from £2.3m to £1.1m.
Unicef UK spent £63m on charitable activities.