Unicef UK has appointed Sacha Deshmukh as its new chief executive.
Deshmukh will be joining the charity in April 2020, after stepping down from his current role as chief executive of Smart Energy GB, an energy campaign for the use of smart meters.
He is also chair of international aid charity War Child UK and non-executive director of the Fundraising Regulator. In the past, Deshmukh has worked for Citizens Advice, the Parliamentary & Health Service Ombudsman and has held a range of marketing and communication roles.
Deshmukh said: “After many years of admiring Unicef UK, it is an amazing privilege to be joining its team and become a part of the Unicef family. Unicef’s work supporting children, worldwide and in the UK, is more important than ever before.
“I am looking forward to working with an incredible group of colleagues as we create the next exciting chapter for Unicef UK in the 2020s.”
Deshmukh takes over from Mike Penrose, who had been chief executive since 2016 and announced its plans to stand down in August 2019.
Douglas Alexander, chair of Unicef UK, said: “Sacha has an impressive record of achievement in the public, private and non-profit sectors, and we have been excited by his successful executive leadership in complex organisations, and by his deep experience in advocacy, campaigning, marketing, and children’s rights.
"Sacha absolutely shares our passion for working to address the needs of the world’s most vulnerable children and young people, as demonstrated by his roles as board chair at War Child UK and as a trustee of Children in Conflict.
"The board and I are looking forward immensely to working with Sacha to build an ever stronger, more impactful Unicef UK together.”