Top 30 charity chief executives on social media in 2016 announced

18 Nov 2016 News

Ruth Ibegbuna, chief executive of Reclaim, won the overall award for the charity chief executive with the best social media presence, as the top 30 were unveiled last night. 

This is the first year that the judges identified an overall winner from the top 30, see the full list below. There were also awards for the best trustee (Maya Dibley from Girlguiding), best senior leader (Tom Baker from Bond) and best rising star (Catherine Deakin from Tommy’s). 

The awards are organised by Zoe Amar and Matt Collins, who both run digital marketing agencies that work with charities, and judged by a panel of experts in the sector chaired by Simon Blake, chief executive of the NUS. 

Blake said that they chose Ibegbuna as the overall winner because she shared such a good mix of things that “finding Ruth’s feed was a joy"

"I particularly liked the discussion with the woman on the train who thought that her bag was more important," he said.

Ibegbuna, whose feed is mostly dedicated to her two passions of fighting inequality and John Barnes, thanked the judges. 

She tweeted: 



The other judges were Peter Wanless, chief exeuctive of the NSPCC, Karl Wilding, director of public policy and volunteering, NCVO, Caron Bradshaw, chief executive of CFG, Rohan Hewivasenti, group director of resources at the RNIB, Beth Kanter, US-based social media guru, Lucy Caldicott, charity leadership and governance expert.

Amar and Collins have published a paper to accompany the launch, Thinking big – social trends for charity leaders, with advice on the current trends and examples of best practice. 

Amar said: “We’re living in uncertain times and resources are tight but the work these charity leaders are pioneering online should be a source of hope to the voluntary sector.” 

This year’s top 30 chief exeuctives on social media 

  1. Ruth Ibegbuna, Reclaim Project, @msibegbuna (overall winner)
  2. Deborah Alsina, Bowel Cancer UK, @DeborahAlsina
  3. Cathy Ashley, Family Rights Group, @CathyAshley
  4. Chris Askew, Diabetes UK, @ChrisAskewCE
  5. Lang Banks, WWF Scotland, @langbanks
  6. Paul Breckell, Action on Hearing Loss, @pbreckell
  7. Nicola Brentnall, The Queen’s Trust, @NicolaBrentnall
  8. Stephen Cornish, Medecins Sans Frontieres, @Stephen_Cornish
  9. Kathy Evans, Children England, @Kathy_CEO_CE 
  10. Brita Fernandez Schmidt, Women for Women International UK, @BritaFS
  11. Mark Flannagan, Beating Bowel Cancer, @MarkFlannCEO
  12. Steve Ford, Parkinson’s UK, @SteveGFord
  13. Philip Goodwin, VSO, @PhilipVSO
  14. Liam Hackett, Ditch the Label, @diageoliam
  15. Stephen Hale, Refugee Action, @SHaleGeneva
  16. John Hibbs, Hibbs Lupus Trust, @hibbsy
  17. Petra Ingram, Brooke, @Petraingram
  18. Dalton Leong, Childern’s Trust, @DaltonLeong
  19. Sophie Livingstone, City Year, @LivingstoneSoph
  20. Louise Macdonald, Young Scot, @Louisemac
  21. John May, The Duke of Edinburgh’s International Award, @johnccmay
  22. Helen Milner, Tinder Foundation, @helenmilner
  23. Polly Neate, Women’s Aid, @pollyn1
  24. Theresa Shearer, Enable Scotland, @Theresa_Enable
  25. Micheal Sheridan, Mercy Foundation, Cork, @miochealsheridan
  26. Anna Smee, UK Youth, @AnnaSmee1
  27. Matt Stevenson-Dodd, Street League, @Matt_SD 
  28. Paul Streets, Lloyds Bank Foundation, @Paulstreets_
  29. Jan Tregelles, Mencap, @JanTregelles
  30. Jo Youle, Missing People, @JoeyYoule

Other awards

Best senior leader

Winner: Tom Baker, Bond, @MrTomBaker
Highly commended:Chris Stacey, Unlock 2000, @ChrisStacey

Best trustee

Winner: Maya Dibley, Girlguiding, @xblueskiesx
Highly commended: Ivan Hollingsworth, Children’s Heart Unit Fund, @seb4chuf

Rising star

Catherine Deakin, Tommy’s @catdeakin

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