‘Too little money going to the cause’ is the public’s top reason for not donating to charities, according to research by nfpSynergy.
The survey of 1,031 adults in July this year found that 61 per cent of respondents felt that way, and it has been the main reason not to give in nfpSynergy’s research for three years running.
The next most popular reason was that people are put off by “not being clear about how donations are spent”, which was given by half of respondents. Forty-seven per cent are put off by “too much being spent on staff salaries”.
Persistent and intrusive fundraising
Nearly half (43 per cent) of those surveyed revealed they are put off by fundraisers being “too persistent”, with a third (34 per cent) referring to fundraising methods that are “too intrusive”.
Fifty-one per cent of people thought charities should spend as much of their donation as possible on this year’s needs, whereas 43 per cent favoured more being spent on fundraising if it will increase future income.