Ronald McDonald House UK has unveiled new branding, including a new logo, in an effort to better reflect the charity’s impact.
The charity, which is part of a global network of organisations set up by the fast food chain, helps families with children in hospital cope with the challenges they face.
A spokesperson for Ronald McDonald House UK told Civil Society that it had spent £50,000 on the new brand across its website and design and “kept all other costs and expertise in-house”.
“The rebrand represents a carefully considered investment in the future of Ronald McDonald House UK that’ll ultimately strengthen our global identity,” they said.
“Currently, Ronald McDonald House Global believes we’re meeting less than one-third of global demand for our programmes.
“The modernised brand identity is built to drive meaningful impact and position our organisation to meet the growing number of families around the world.”
They added that Ronald McDonald House Global had provided a grant to every organisation in its network.
Aim to ‘differentiate charity in crowded sector’
Ronald McDonald House UK said its refreshed brand “brings greater clarity and consistency to how the organisation presents itself, sharpening messaging and strengthening how its mission is communicated”.
“Informed by research identifying an opportunity to improve public understanding of its work, the modernisation is designed to enhance appeal to donors and corporate partners, clearly differentiate the charity in a crowded sector, and ensure the brand remains relevant and recognisable over time,” it said.
“Ultimately, this change supports deeper understanding, trust and connection with families, supporters and partners.”
Ella Joseph, chief executive of Ronald McDonald House UK, said: “Our new brand reflects who we are today and the families we support, bringing our mission to support families with care and compassion to life, and reinforcing our commitment to serve more families and serve them better.”
Director of engagement Louise Firth said: “This new brand is about clarity and confidence.
“It embodies the trust families place in us, the dedication of our teams and volunteers, and the belief that when a child is in hospital, family stays and Ronald McDonald House UK stays with them.”
Financial data filed with the Charity Commission shows that Ronald McDonald House UK recorded total income of £15.9m for the year ending 31 December 2024, against total expenditure of £16.4m
