Dorset Cereals has added a charity element to its online game and will award prizes totalling £8,000 to the five charities at the top of the leader board this September.

The game has 90,000 users who can select from more than 420 charity convoys to join, meaning that each time they win a token in the gameplay their nominated charity will also be awarded a token.

Simple Pleasure Hunt players collect tokens by successfully completing mini games and quizzes. Each token enters the gamer into a prize draw to win a VW camper van at the end of September.

When the game closes in September Dorset Cereals will award between £3,000 and £500 to the top five charities.

At the moment Cancer Research UK is topping the leader board with RNLI in second, Alzheimer's Society in third, British Heart Foundation in fourth and Help for Heroes in fifth place.