One in four Britons have donated to Nepal Earthquake Appeal

14 May 2015 News

Twenty-six per cent of British people have given to the Disasters Emergency Committee's Nepal Earthquake Appeal in the two weeks since it launched, according to research published today by the Charities Aid Foundation.

Twenty-six per cent of British people have given to the Disasters Emergency Committee's Nepal Earthquake Appeal in the two weeks since it launched, according to research published today by the Charities Aid Foundation.

A survey of more than 2,000 UK adults conducted between 8 and 10 May found that people aged between 25 and 34 were most likely to have made a donation, with 32 per cent in that age group having done so.

The survey found that 32 per cent of donors had given cash, 30 per cent had given online, and 22 per cent had given by text. It found 18 to 24-year-olds were the most likely to use online donation with 56 per cent of this age group having done so.
 
Of those who have donated to the Nepal appeal already, television was the most influential media channel with 42 per cent saying that TV coverage most influenced them to donate.  Among 18 to 24-year-olds online social networking sites were more influential than television.
 
Previous research by CAF has highlighted that people are more willing to donate when an emergency is seen as ‘beyond human control’ (such as an earthquake or tsunami) rather than a humanitarian crisis caused by war or conflict.
 
John Low, chief executive of the Charities Aid Foundation, said: “British people have a proud history of stepping in to help others around the world in a time of need.

“This research shows that people across the UK are again showing their huge generosity and willingness to support the sterling efforts of charities to support people in need at times of crisis.”