NCVO has announced a project called Constructive Voices to ensure that the public hear about the positive work done by charities.

The project will be led by Giselle Green, a former BBC news producer, who was recently hired by NCVO to act as media coordinator for the project. NCVO has consistently championed the idea that more positive news stories about charities are needed.

In an introductory blog Green wrote about how she hopes the project will work. She said NCVO would recruit an advisory body of figures from the media and small and large charities “to guide us and offer expert input”, which will be led by Martyn Lewis, NCVO chair and former BBC news presenter.

NCVO will work on the project with chief executives body Acevo, communications umbrella body CharityComms, and the Understanding Charities Group.

She warned the project will not be involved in rebutting negative news stories about the charity sector.

“Charities have such a huge range of positive stories to tell and practical solutions to offer on so many of the big issues we face today, but too often they’re taking place under the radar,” she wrote.

She said that people consuming news “prefer a more rounded picture that highlights solutions” and that the project will focus on news outlets that provide this type of coverage, and will also share these types of stories on social media.

“With online traffic increasingly being driven by social media shares, those are really powerful incentives for news editors to embrace constructive journalism,” she said.

“Constructive Voices will try to achieve many goals: highlighting and fostering civil society engagement; satisfying and stimulating news audiences; and giving a voice to valuable, positive solutions that can contribute to public debate and bring about social improvement.”