Marie Curie app dodges Apple’s fundraising ban

28 Jan 2011 News

Marie Curie Cancer Care has launched a fundraising smartphone app as part of its £5.5m Daffodil Day fundraising effort.

Marie Curie Cancer Care has launched a fundraising smartphone app as part of its £5.5m Daffodil Day fundraising effort.

The collection tin-style app will work by enabling users to text their friends requesting that they make an SMS donation of either £2 or £5 to the cancer charity. The app will keep a tally of all that they and their friends have raised for Marie Curie.

Donors will be charged the donation amount plus standard text fee, with the charity receiving a minimum of either £1.52 or £4.39 per donation.

While enabling fundraising, the app itself wont be able to channel donations itself – thus keeping clear of which involve money transactions.

The app was developed by Grapple Mobile and UM London and will be available for download for iPhone, Android, Nokia and Blackberry. 

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